South Asian Fertility & Reproductive Health
SAFAR
Safar means journey. Stigma, facts, family, advocacy and support — walking South Asian fertility journeys together, in the open.
Our campaigns
We are building campaigns that speak for everyone in the South Asian community. Clinically grounded, culturally honest, powered by real voices.
South Asian Fertility & Reproductive Health
Safar means journey. Stigma, facts, family, advocacy and support — walking South Asian fertility journeys together, in the open.
Truth: Health & Heritage
South Asian clinicians, speaking plainly on health, heritage and inequalities.
Perinatal Mental Health
Pregnancy, birth and new parenthood change the mind too. South Asian perinatal mental health, finally spoken about.
These campaigns are developed in partnership with HHEI CIC, a multi-disciplinary hormonal health equity initiative and registered VCSE. Campaign funding is non-profit in purpose and grant-eligible. If you are a funder, a brand, or an organisation that believes in this work, we want to hear from you.
Real stories from the community are what makes this work matter. You can share anonymously or with your name.
Add your voiceThe campaigns live on Instagram first — real stories, myth-busting and clinician answers.
@appyandyaarRegister once, tick every campaign that speaks to you, and we will be in touch as each one launches.