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    Our campaigns

    Stories that shift culture.

    We are building campaigns that speak for everyone in the South Asian community. Clinically grounded, culturally honest, powered by real voices.

    South Asian Fertility & Reproductive Health

    SAFAR

    Safar means journey. Stigma, facts, family, advocacy and support — walking South Asian fertility journeys together, in the open.

    Truth: Health & Heritage

    SAACH

    South Asian clinicians, speaking plainly on health, heritage and inequalities.

    Perinatal Mental Health

    MANAM

    Pregnancy, birth and new parenthood change the mind too. South Asian perinatal mental health, finally spoken about.

    Support these campaigns

    These campaigns are developed in partnership with HHEI CIC, a multi-disciplinary hormonal health equity initiative and registered VCSE. Campaign funding is non-profit in purpose and grant-eligible. If you are a funder, a brand, or an organisation that believes in this work, we want to hear from you.

    Share your voice

    Real stories from the community are what makes this work matter. You can share anonymously or with your name.

    Add your voice

    Follow the campaigns

    The campaigns live on Instagram first — real stories, myth-busting and clinician answers.

    @appyandyaar

    Walk with us

    Register once, tick every campaign that speaks to you, and we will be in touch as each one launches.

    Register your interest

    Which campaigns interest you?