What new South Asian parents carry, finally named.

Pregnancy, birth and the first years of parenthood are some of the hardest things a mind ever does — and in many South Asian families, that truth goes unspoken. New mothers are told to be grateful and get on with it, while anxiety, low mood and birth trauma stay hidden behind the celebration.

New fathers are expected to simply provide. The feelings are not absent — there has just been no language for them, and no space to use it.

Manam means mind — and this campaign is about giving the perinatal mind space. For mothers through pregnancy, birth and everything after. For fathers, whose perinatal mental health is barely acknowledged anywhere. And for anyone becoming a parent who feels the existing conversations do not speak to them — including LGBTQ+ South Asians and those whose path to parenthood does not fit the expected family narrative.

This campaign is in its early stages. If you want to be part of it when it launches, register your interest below.